For the last several months, Ketubah Graphia has been operating out of Johannesburg, South Africa. The ketubah business here has been quite an interesting endeavor. While South Africa boasts a large Jewish population--mostly traditional if not Orthodox—custom-made ketubot bought as works of art have not quite caught on as a concept just yet.

A few South African tastemakers, however, including Nadine Rubin (former Elle South Africa editor), as well as Tracy Stern (Ogilvy & Mather Associate) and their now-husbands recently ordered ketubot, so perhaps the trend will catch on soon.

Meanwhile, I am plenty busy making ketubot for the rest of the world and still hope the ketubah as a lasting, ritual object to be framed and enjoyed daily eventually catches on here.

(And yes...in between ketubahs, KG is busy watching and attending World Cup games as much as possible.)